Why gender mainstreaming?
gender justice case
Financial services have proven potential to initiate a series of ‘virtuous spirals’ of economic empowerment, increased well-being for women and their families and wider social and political empowerment. Financial services can enable men to provide for their families and work with women on an equal basis for household welath creation. Although no ‘magic bullet’, theycan be a significant contribution to equitable development and civil society strengthening.
BUT actual contribution to empowerment is often limited:
- Credit is also debt. Savings,
loan interest and insurance
premiums are potentially foregone investment
in businesses, children's
education and health or necessary
consumption.
- In many cases women continue
to earn very low incomes
in increasingly saturated
markets.
- Women's access to even
these very small incomes
may lead to men withdrawing
their contribution to household
expenses.
- Group formation for debt
repayment takes up women's
precious time and does not
necessarily lead to changes
in women's status.
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Why gender mainstreaming?
business case
FSPs have a choice - there are many strategies which can be both profitable and promote gender justice,and bringing about changes which benefit men as well as women:
- Women are a very large underserved potential market. Women not a minority but a marginalised majority in most countries
- Women have proved to be better savers and also loan repayers than men in many contexts.
- Empowered women are able to use and pay for more profitable products
- Failure to challenge destructive aspects of 'masculine' behaviour and support men's responsibility for household wellbeing entails serious risks for FSPs.
- Gender diversity on boards of companies leads to better management decisions
- Promotion of empowerment and wealth creation of clients (women as well as men) is good for brand image, particularly in the current environment of mistrust and scepticism about the financial sector
BUT gender issues, and specifically women's empowerment, continue to be marginalised in design of services in most FSPs. Gender-blind short-term strategies promoted for commercial profitability further marginalise women, exacerbate negative impacts of debt and undermine contribution to wealth creation and development.
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